Sam’s Club and Costco

There are many positives that can be drawn from the way that Costco runs and controls its business. Costco’s motto is â€Å"To continuously provide our members with quality goods and services at the lowest possible prices† (Thompson, Strickland, Gamble, 2010). They have stuck to this mantra by providing affordable memberships to its customers, and affordable pricing of its merchandise. Costco’s strategy of low pricing and limited product line and selection made Costco successful by keeping their margins below their competitors; this is a positive in that it will draw more customers and more accounts for the growth and prosperity of the business. Costco’s limited product line and selection is also a positive because unlike it competitors, Costco offers efficiency in its sale process and makes it easier for the business to be managed. Sinegal stated that â€Å"If you have ten customers in to buy Advil, how many are not going to but any because you just have one size? Maybe one or two, we refer to that as the intelligent loss of sales† (Thompson, Strickland, Gamble, 2010). Another positive is Costco’s approach to treasure-hunt shopping. Costco tries to intrigue its customers by creating a sense of urgency with certain products that are high-end and that the company knows will sell-out quickly. Although these items a lot of times are higher priced, they still are reasonably lower than the average department store or its membership warehouse competitors. The only negative would be Costco’s marketing and advertising strategy. Although the stores reputation and low pricing have constituted in the franchises high level of success, their marketing strategy is lacking some key elements. Costco believes that direct mailings was the best possible marketing and advertising strategy but are missing out on the possibility of gaining a higher number of customers due to their lack of internet presence. The key factor that comes to mind is that Costco doesn’t offer a list of their store items online, which doesn’t give a consumer who isn’t familiar with the store a chance get the full spectrum of what they truly offer. Although Costco 3 Costco is a large franchise, in most cases; word of mouth simply won’t get a business the clientele they truly need to be successful or a leader in their respective arena. There were two strategic elements utilized by Costco that were insightful, the first being how Costco developed its personnel from within. The case of Jim Sinegal comes to light. When Sol Price made Jim Sinegal the manager of the original Price Club, he knew that Jim had a special knack for discount retailing and for spotting what a store was doing wrong (usually either not being in the right merchandise categories or not selling items at the right price points) very things that was good at and that were at the roots of Price’s Club growing success in the marketplace (Thompson, Strickland, Gamble, 2010). Sinegal applied this same concept when he partnered with Jeff Brotman, who was the elevated to vice chairman in 1993 and then to chairman in 1994. This strategic element is what made both Price Club and Costco very successful. The second strategic element that was insightful was the way in which Costco formulated its strategy on low prices and its limited product and selection. Costco’s view of the intelligent loss of sales, proved viable because they were willing to lose one or two customers to capture a higher number of clientele in the long run, and adhering to this strategy makes their business efficient and profitable. The formulation of strategy must take into consideration important external parties. For Costco, the competitor and their targeted customers were two constituencies. How was their strategy influenced by these parties? Did their strategy reflect adequate consideration of the needs of these two groups? Costco’s strategy was definitely influenced by its customers and its competitor. From a competitor’s standpoint Costco wanted to a provide services, prices, and products that rivaled its competitor Sam’s Club. Costco’s combining of high quality and low prices id the driving for behind Costco’s success. It is evident that Sam Walton, with Wal-Mart and Sam’s club played an integral part in the way the Costco has devised its strategy. Costco’s average pay, for example, is $17 an hour and is 42% higher than its fiercest rival Sam’s Club. Costco’s health plan also makes other retailers look Scroogish, Costco’s workers were only paying just 4 percent toward their health costs and raised it to only 8 percent when Sam’s Club and the retail average is at 25 percent (Bowmer, 2007). Costco isn’t simply looking to be better that the competition they want Costco 4 to be demonstrably better,† said John Matthews, Costco’s senior vice president for human resources (Bowmer, 2007). From the customer’s standpoint Costco looks to keep increasing its consumer base by providing low prices that aren’t coming at the workers’ expense, they believe this is the key to providing a good service and good business as a whole. Costco caters to the customer, by not becoming a casualty in the pricing war among retailers and wholesale club industries alike. A cardinal rule that has been implemented is that no item can be marked up by more than 14 percent and no private label item by more than 15 percent. In contract supermarkets generally mark up merchandise by 25 percent and department stores by 50 percent (Bowmer, 2007). Costco strives to be good merchants and offer the greatest value to the customer, Costco constantly strives to figure out how they are going lower their prices while their competition looks for ways to get to get more money for their items. Costco has a good understanding of its customers and knows that they don’t gain clientele by having fancy displays and mascots etc†¦ they know that the values they have attract and keep customers coming back, as well as attract new prospects. The company’s knack for adjusting and seeing things in a new way explains how Costco’s customers influence on the decisions and strategies set forth by the company. Costco’s strategy reflects adequate consideration of its customers and capitalizes on the needs that its competitors have. One can draw this conclusion because Costco has diagnosed what the customer needs, values and wants from a proprietor, and also have evaluated what the competition is lacking and perfected their mantra of providing low prices and quality products and services. They have formulated strong objectives that benefit their workers, customers and shareholders, and strategized a plan to be more successful than the competitor with a business model than can be considered overly generous in regards to its customers and workers in comparison to the competition.

Human and divine Essay

A fixed code of behaviour developed which all Muslim were to follow. And â€Å"unlike any other system in the world today the Shari’a embraces every details of human life, from the prohibition of crime to the use of the toothpick. It is â€Å"the science of all things, human and divine†, and divides all actions into what is compulsory or enjoined, what is praiseworthy or recommended what is permitted or legally indifferent, what is dislike or disapproved of and what is forbidden. For the Muslim there is no distinction between personal and communal, religious and spiritually, sacred and material. This often makes it difficult for the West to understand and appreciate the Islamic and Arab worlds, and vice versa. Muslims believe overwhelmingly in a Creator, whose purpose for the worlds is all-embracing; men take part in his creative activity as his representatives on Earth â€Å"O believers, believe in God and His messenger and the book He has sent down on His messenger and the Book which He sent down before, Who so disbelieves in God and His angels, and His Books, and His Messengers and the Last Day, Has surely gone astray into far error† (Qur’an IV. 135) There has been some disbelief on if God is real or not? However there are some signs that have occurred lately al around the world, which prove the existence of Allah. So if Allah exists then we are clearly made by him. These Pictures are real and no one has edited it one of them as even appeared on BBC News. WHAT IS EVOLUTION? AND WHO DISCOVERED IT ? Evolution is biology’s â€Å"big idea. † According to the latest estimates, there may be as many as 30 million species- different kinds of living things- on earth. Life permeates our planet. But how did life start in the first place? And how did all these different living things come to be as they are today? For the huge majority scientist, there is only one satisfactory explanation: they have evolved! Evolution is a gradual process of chemical and physical change that seemed to begin before life even started, and it still continues now. And had left its imprint in everything that is or was once alive, including our distant ancestors or/ourselves. It is responsible for the way we look, the way we reproduce, and -some would argue- even the way we behave. A young English naturalist named Charles Darwin. Who completed a round-the world-voyage aboard the naval ship: HMS Beagle. By the end of the five-year trip, Darwin had collected a wealth of evidence for evolution, although he had not yet known why it took place. Darwin’s great breakthrough came in 1838, when he read an essay on the growth of the human population. Its writer was: Thomas Malthus argued that humans have a natural tendency to outstrip their food supply, creating competition for scarce resources. Darwin immediately grapes the idea: competition constantly takes place in nature as well, giving rise to a permanent struggle for survival. From the observations he made on his travels, Darwin knew that living things show a host of inherited variations. He realized that in any struggle for resources, some variations- or characteristics- must prove more useful than others. The owners of these â€Å"winners† features would leave larger numbers of offspring, and as a result, their characteristics would gradually become more widespread in the population as a whole. The end result is change, driven by a passive process he called: Natural Selection. Unlike Lamarck’s* version of evolution (Lamarckism), Darwin’s involves no planning or preset goals. In any species- from bacteria to elephants- individuals are â€Å"judged† by one simple criterion: their ability to leave the most young that survive to reproduce. Darwin was a fussy worker, and he spent the following two decades preparing his extensive research for eventual publication. But in 1858, he discovered that he was about to be scooped. Another English naturalist- Alfred Russell Wallace- had also hit on the idea of natural selection; although he had much less research to back it up. This motivated Darwin to begin writing a book. The result, one year later, was On the Origin of Species. However when he wrote On the Origin Species, Darwin had no idea how features were passed from one generation to the next. Plant breeding studies carried out by Gregor Mendel, who showed that characteristics are carried by separate â€Å"factors† which are copied from one parent or the other. In 1909, these basic units of inherited materials were named â€Å"gene†, and 20th century scientist devoted much energy to reveal their physical nature. Today, we know that genes are sequences of four chemical bases (abbreviated to C, G, A and T) that are â€Å"written into† the lengths of molecules of deoxyribonucleic acid (DNA), contained within the chromosomes of every cell. When an organism reproduces, DNA copies itself, and parental genes are passed on. The copying process is accurate, but mistakes, or mutation, do sometimes occur. However Darwin did not ‘discovered’ evolution, nor was he the only person to come up with the idea of natural selection. His achieve was to collect the evidence for both in a conclusive and comprehensive way. Most of the observations that informed his theories were made during that five-year voyage.

Art History Essay -- William Hogarth, Hogarthian Style

The Hogarthian style, is believed to have laid the foundation of the Rococo era also referred to as Late Baroque, its use of simplistic shell like shapes to promote colloquialisms of ornamental symmetry. Use of intercut design within portraiture ,providing smooth and consistent brush strokes in order to provide a precise depiction of the narrative , presenting subtle elements of eroticism in order to express a sense of playfulness and elegance of the era . Use of drapery to complement the bodily composition for each character , the use of broad and subtle emotional states express aspects of classicism such as contrapposto to provide bodily composition to create a sense of dynamics o... ... middle of paper ... ...to maintain the balance. While the other resides at her waist complementing her feminine figure. Such emphasis on bodily composition and femininity , contributes to the satirical elements of the Rococo era, presenting such sexual themes in order to emphasize that the woman presented wishes for the embrace of financial security. Hoping that a beloved gentlemen well arrive in order to provide her a substantial future. But also infers the common trend of the era was infidelity , usually portrayed through scandals, that commoners engaged the aristocracy, through acts of intercourse in order to satisfy the erotic needs of their superiors , either believing that the individual well be a worthy partner both economically and emotionally. Or simply she adopts the life style of a cortisone and or escort , simply using her physical beauty in order to implement clients.

Electric and Magnetic Fields Essay Example | Topics and Well Written Essays - 1000 words

Electric and Magnetic Fields - Essay Example Electrical charges and magnets are found to exert forces upon distant objects, thereby altering the region of space surrounding them. The altered space becomes the force field  eventually and through this effect, the body is able to respond to its local environment enabling distant objects to react across space by the nature of the forces caused by the fields. A magnet or an electric charge responds to the field made by the objects immediately within its reach. Equivalently, a massive object can establish a  field of gravity upon which distant entities manage a certain degree of exertion. Though magnetic fields  function hand in hand with electric fields, specific properties distinguish one from the other. The notion of field lines and magnetic fields in existence was initially studied by the English scientist Michael Faraday  (1791-1867) then further by  James Clerk Maxwell (1831-1879), both of whom pioneered remarkable discoveries of electromagnetism in several aspects.  Maxwell proposed that ‘if a changing magnetic field can make an electric field, then a changing electric field, as via an oscillating electric charge for instance, should make a magnetic field’. Under these circumstances, the changing electric and magnetic fields would activate each other and move at a speed approaching the speed of light. Base on such grounds with empirical findings, Maxwell came up with the theory that light  is  an electromagnetic wave which was given proof by the experiments conducted after his time. Figure 1 - Electric Field (Red) and Magnetic Field (Blue) Since the electric power has been of chief significance to living, humans have engaged themselves into conception of possibilities to obtain higher potentials and benefits with electric and magnetic fields given constant exposure to them. Scientists have long understood even during the 19th century that there exists special connection between electrical fields and magnetic fields which may be experienced everywhere on earth. Moving electric charge (electric current) can induce magnetic field. As such, coils of wire can serve as large electromagnets used in car junk yards in the same way that electric motors can be used to start a car engine or spin a computer’s hard disk. This phenomenon explicates as well how ordinary magnets are derived from tiny currents at the atomic level. An electrical current or electric field is formed by an altering magnetic field which creates electromagnetic waves in the process. Power generator manufacturers utilize this principle to have large coils of wire bear the expected capacity of yielding magnetic field whether by falling water, wind, or steam by burning coal or oil, and even by through the heat coming from nuclear reactions whenever feasible. Audio and video tapes and compact disks, similarly, are capable of encoding information in magnetic patterns whereby magnetic directions and magnetic strengths are alternating. When a magnetic disk or tape material happens to pass near wire coils of any size, electrical currents or fields are generated. Because magnetic fields are regions where an object exhibits magnetic influence, the same object acquires the potential to attract or repel a neighboring magnetic body along the magnetic field lines. It must be noted, however, that magnetic forces have nothing to do with  gravity and the amount of gravity depends upon an object's mass whereas magnetic strength is a function

Human Computer Interaction Privacy Issues Assignment

Human Computer Interaction Privacy Issues - Assignment Example HCI’s roots were in cognitive-oriented, single-user interfaces referred to as user interface. Since then, HCI has expanded considering a range of subareas – design methodologies, usability and usability testing, intelligent interfaces and adaptive interfaces among others. In this research, the main focus is Computer-Supported Cooperative Work (CSCW), also known as groupware. CSCW focuses on how groups of people work or interact together by incorporating computational technologies. HCI has developed in general to have in mind factors like organizational, institutional and societal affects on how computer systems are merged and how the users interact with systems. This has increasingly become essential since systems nowadays are no longer single-user, but internet-wide in their use. This research will largely view HCI in its broader context. This is concerning how HCI is not only about client interfaces but also concerning the client interaction of frameworks: how folks r ecognize and understand explanations and study about, and respond and acclimate to advanced advances. First we require a working definition of privacy, comparing and contrasting privacy concerns with HCI concerns before going deep into HCI research streams.This research revolves around two somewhat amorphous terms, â€Å"privacy† and â€Å"HCI†. There has already been an introduction of HCI, together with its main concerns of enhancing ease of use and the overall user experience. On the other hand, privacy as a term is broader.

Developing autonomous practise in mental health nursing Essay

Developing autonomous practise in mental health nursing - Essay Example In addition, I will explore the therapeutic efficacy of the current clinical environment or the services provided to service user and also discuss the appropriate alternative service options available to the service user by analysing the pros and cons of the alternatives to the user. George, 41 year old Irish man, had been diagnosed with schizophrenia and past depression. His first contact with mental health services was when his mother expressed concerns about him having the potential to harm someone. He was born by vacuum extraction and unlike other normal children he had experienced retarded mental health development accompanied with slow speech. At 6 years of age, he was admitted to a special needs school in London for two years. Joining at mainstream school, he was bullied and had difficulties in forming friendships with other children. At age 15, he was expelled from the school for fighting with other children in the school and since then he never turned back to school. At the age of 25, he started working with his father but again he was unable to build cordial relationships due to his aggressive behaviour. He began to consume drugs and alcohol that further acted as a source of conflict between the father and the son that often culminated in a physical al tercation. As a result of this event, he had to leave his family house. During the assessment, George describes that he hears a voice inside his head that others do not telling him to harm other people. It was reported that similar voice provoked him to harm local councillor and a person who worked in his borough housing department. On his observation by psychiatric doctor, it was reported that George’s presentation was unusual and believed he did experience regular psychotic symptoms. It was reported that he was suffering from schizophrenia disorder with the risk of violent and

The Medium is the message - explore what Marshall McLuhan meant by Essay

The Medium is the message - explore what Marshall McLuhan meant by this statement, tie it to ways the Internet and telecommunica - Essay Example The medium is the message as a metaphor is important in understanding the new electronic media as well. One could well argue that the medium is the unconscious of the media. Every medium is encrypted with its own messages which in turn substantially influence the message or the content. It is through analyzing the shift from traditional media to the new electronic media; McLuhan understood the nuances of medium as the message. The purpose of the essay is to examine the major postulates of McLuhan’s theoretical leap and some of the responses to from other scholars against the new developments in media of the present world. McLuhan’s Conception of Medium Although, the sentence ‘medium is the message’ is apparently very simple; it has many complex connotations. At first, it is just equating the medium with the message. Secondly but most importantly, if medium is the message, all other messages become secondary or non-messages. Therefore, it stipulates that the medium is the primary message and whatever message is inscripted on it is not substantial or exist only in permanent reference to the message of the medium. McLuhan does not negate the existence of the message of the content; therefore, he asserts that â€Å"although the medium is the message, the controls go beyond the programming. The restraints are always directed to the ‘content’, which is always another medium† (305). It means that the message of the medium is primary and the message of the content withstand only with reference to the message. It is important to remember that every medium is the extension of human capabilities and different mediums alters different human capabilities in different ways. Medium is what is form in literature; it is not just capturing the content but reproduces it in many ways. As we cannot understand an art work without deconstructing the form, the message of a media can only be understood when we deconstruct the politics of i ts medium. It is widely observed that the communication revolution in the technological sphere has not yet turned out to be a communication revolution in the real world. Although, there exist actual potentials for disseminating information which is crucial to enhance democracy among the broad masses, the internet media world has not advanced much in this line. Not only the media has failed in deepening democracy in general but also is unable to substantiate democracy within itself. It is because of the fact that as a medium the new information communication technologies are necessarily fragmented and not amenable to deep contemplation. By and large, global media is controlled the big corporations which are even more wealthy than a number of countries in the Global South. The much celebrated ‘marketplace of ideas’ is no more considered as free as it appears. It is not just because of the fact that American media conglomerates have more corporate and monitory power. On th e other hand, the new media technologies as medium are highly amenable to corporatization and monopolization. Therefore, we never have a media world without monopolies; one monopoly will always be replaces with another. The emergence of terms such as public service broadcasting, alternative media, citizen’s journalism, and independent media centers and so on denotes both the phenomenal corporatization of media and the ongoing global

General Motors and United Auto Workers Union Case Study

General Motors and United Auto Workers Union - Case Study Example However, there is more to be done if GM is to avoid bankruptcy, or emerge from a reorganization process as a financially sound company. This paper will examine the options that the UAW, GM, and their management have, and make recommendations in regards to managing the hourly pay issues at GM. The UAW's hourly pay is broken down into three main categories and several sub-categories. As of December 2008, the total compensation was comprised of the hourly pay of $30 per hour, premium payments of $10 per hour, and current and future benefits of $33 (Sherk). Premium payments include overtime pay, shift premiums, and vacation and holiday pay. Benefits include health and life insurance, disability, unemployment benefits, and pension payments. The health and retirement benefits paid to retirees is considered a current compensation expense, and according to Sherk, "Since there are more retired than active employees this makes it appear that GM employees earn far more than they actually do". Reducing the hourly compensation to the $50 goal will require that GM and the UAW look at all these areas in an effort to find cost saving opportunities. A central key to saving labor costs is reducing the size of the workforce. Currently GM has established a 'buyout' program that compensates the employee with up $45,000 cash immediately (Bunkley 2). In return, the employee severs all ties with GM, and the cost of current and future benefits is reduced to zero. While the recent round of buyouts resulted in 7500 workers leaving GM, 14000 remain at GM who are eligible for the program. However, GM terminated the program in early April 2009 and has made no plans to reinstate or continue it. The money saved through the buyout program is critical because it saves in the short term as well as the long-term future benefits such as health insurance and retirement pensions. Two thirds of the eligible workers declined the arrangement, but GM could increase the incentive in an effort to increase that number. Further voluntary reductions in the workforce will allow GM to restructure its product lines in an environment of higher productivity with fewer employees. The fact that the workforce reductions are voluntary maintains good employee relations as well as Union/Management cooperation. A GM that is reduced in size will allow them to focus on the product lines that have the most potential for sales growth. GM has made some pro-active moves in this direction by announcing the closing of 13 plants, phasing out the Pontiac brand, and cutting 21,000 hourly jobs (GM to Phase Out Pontiac Brand). Ford, who has reduced hourly compensation to about $55 per hour has pursued a similar strategy and said that "the figure would continue to decline as more workers took buyouts and as the new-vehicle market recovered, allowing increased production" (Bunkley 2). An extension of the buyout program by GM, an added incentive for taking advantage of it, and the increased productivity would put GM on par with Ford at $55 per hour. Further reduction in the hourly pay could be accomplished by more closely limiting the

Nuclear Technology vs Nuclear Weapons Essay Example | Topics and Well Written Essays - 1000 words

Nuclear Technology vs Nuclear Weapons - Essay Example The use of nuclear technology in various spheres of life is rising although it has met stiff resistance from environmentalists. Some argue that nuclear technology is a problem, but others say its the solution.When Henri Becquereldiscovered radioactivity in 1896, he laid the foundation for the adoption of nuclear technology.The main forms of nuclear technology are nuclear medicine, nuclear weapons and nuclear power and its uses have been utilized in various fields. For instance, smoke detectors are made using this technology. Medical radiography is the largest application of nuclear technology in the medicine world. Through this technology, doctors use x-rays to get images of areasin the human body to assess injury or damage. In Agriculture, nuclear technology is used in the production of better species via induced mutation.Biologists also use it in insect control by sterilizing male insects (Carbon 2). Problems and issues of nuclear technology Nuclear energy accounts for about 16% of the world’s electricity. This kind of energy is produced through nuclear fission, a process by which a nucleus absorbs a neutron then splits into two lighter ones.Nuclear fission produces energy that drives the explosion of nuclear weapons which are highly destructive. For instance, a nuclear weapon weighing just over a ton produces the same explosive force as that of at least a million tons of TNT. Developed countries are turning to nuclear energy as an alternative source of power. The united States is the largest producer of nuclear energy in the world and accounts for at least 30% of the world’s nuclear electricity generation. Developing countries are investing millions into research and exploration of this kind of energy.Green house gas emissions by nuclear power is smaller as compared to coal (Lovins 35). In order to stem the spread of nuclear weapons, counties came together and formed the International Atomic Energy Agency (IAEA) whose objective is enlarging and accelerating atomic energy’s contribution to health, prosperity and peace throughout the world. The use of nuclear weapons in World War 2 had devastating effects on Nagasaki and Hiroshima, effects that are being felt to date. Many experts have argued that nuclear energy can help fight climate change. This is because a nuclear power plant emits very little or no carbon dioxide an argument that has been challenged by Mark Z Jacobson. In his analysis, Jacobson found that the use of nuclear energy leads to carbon emissions that range between 9 and 25 times more than that of wind power (Barton 1). The radiations released during the production of nuclear energy increase the risk of diseases like cancer. Therefore, those living near nuclear plants or working in them have a higher risk of getting cancer. An analysis by Baker et al shows that leukemia rates are elevated among children residing near 136 nuclear power plants in USA, Canada, France , United Kingdom,Japan, Spain and Germany. A single nuclear reactor produces at least 20 tons of high-level waste annually. Nuclear power plants and their waste can be the target of terrorists who can also use plutonium to make bombs because civil nuclear reactors use MOX fuel. Another predicament is that the use of n

Accounting - finance Essay Example | Topics and Well Written Essays - 1500 words

Accounting - finance - Essay Example Lastly, a budget is important because it is used by the management to monitor the results of operations and to take any corrective actions when such a need arises. Another concern very much applicable to a manufacturing company like ours is the proper implementation of a standard cost and variance reporting system. According to Gene Siciliano (2003, p. 134), the power of this system lies in the analysis of the differences or variances and utilizing the results of such analysis to ensure that the managers change what they are doing, all for the long-term profitability of the company. The standard cost and variance reporting system is important because it helps management measure the efficiency of each department; it aids management in pinpointing where exactly the deviations occur and in taking corrective measures accordingly; it controls costs and, lastly, it aids management in making the right decisions on which areas need to be addressed (Globusz Publishing, n.d.). HK Corporation (the Company), like a lot of companies, has its own budget and standard cost system. However, in the last few years, we have been unable to meet our budgeted targets for sales and net income before income tax making the budget fail in its goal to control our operations. I believe that our budgeting process has contributed to our failure to achieve our targets. This report that I am submitting shows why I believe this is the case. My report also contains some suggestions or recommendations on how our budgeting process can be revised to solve its problem and how we can improve on our standard costs and variance reporting systems. First of all, the top-down approach has led to inadequate allocation of resources and dissatisfaction among the managers. In fact, most often than not, after the director of finance and the other managers met to thresh out the problem areas in the budget, we see our managers often left

College Life Essay Example for Free

College Life Essay College is much different from my high school in so many ways. In my high school we was always on the same routine. We had four periods a day and first period started at 7:45 and we was on a block schedule meaning our classes was an hour and thirty minutes long. We had the same classes everyday so more learning during the day and less homework. Immediately after school we had football practice four days a week and played on Fridays. High school Is a good preparation for college, even though while in high school you will never expect what happens in college. In high school your parents were more involved in what go on in your daily life, whether you get in trouble in class or you get sick at lunch. College is an great experience I think everyone should have. In college you will learn responsibilities and how to take care of yourself. My life have change dramatically, went from seeing my family everyday to seeing them every three weeks maybe. The classes in college is much different than high school , there is no set schedule to do your homework or to study. This is where the responsible part come in, you are responsible whether you eat , sleep, study, have fun and even exercise. I didn’t mention being a student-athlete was hard as well, even though if I wasn’t an athlete I wouldn’t be a student. College not for everyone but if you have the opportunity at your grasp take advantage and make your family proud. Student-athletes have to set times like everyone else in college to complete there work and go to class but also they have to maintain there practice schedule daily. Being an athlete at Albany State is wonderful the fan base is so incredible and the odds are stack against us of making it pro. That’s why we are worked so hard and put to the test on the field and in the class room. Being a football player, practice start at 2:45 and end at 5:00 or so and some players have class after practice which is difficult to make some days but class is MANADTORY at Albany state. The coaches here are great and most of the coaches are alumni of this great school so they care about the organization deeply. Albany State Golden Rams is a Division ll power house which most teams underestimate and we show it to them on Saturdays. Here at Albany State Football players are respected not for what we do on the field but also of what we accomplish in the classrooms. I am very glad that I am able to attend Albany State University. Everything here is so overwhelming starting with The New Student Union Building . The food is amazing and the staff is amazing and caring. The games and the televisions are so entertaining and sitting in there is so relaxing and is a great study area. Campus life is the best of college experience meeting new people and socializing in the dorms. Here at Albany state are people that your going to be life long friends with. This campus is so secure thanks to the campus police. They are very concerned about the residents and love to protect and serve. If I had the choice to go to another institution I would not go Albany state is the life to live and the best college experience in the world. I appreciate what the staff, professors, coaches, police, RA’s , hall managers, and the Preside.

Establish and adjust the markrting mix Essay Example for Free

Establish and adjust the markrting mix Essay 1. Research Your Choice of organization Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930s by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well-known personality throughout thousands of KFC restaurants Worldwide. Quality, service and cleanliness (QSC) represents the most critical success factors to KFCs global success. KFC has a number of ambitious aims and objectives: To increase its percentage share of the fast-food market. To improve profit margins year-on-year to fund the growth of the company. To return profit on investments to owners and franchisees. The way that KFC reaches these targets is decided by the companys internal strategy and objectives. Company and Marketing Strategy: Partnering to build customer relationships a. Marketing Strategy KFC used the Demographic Segmentation, Geographic segmentation, and Psychographic segmentation. In demographic segmentation, the market is divided into groups based on an age, gender, family size, income, occupation, religion, race and nationality. KFC divides the market on demographic basis in this way: ïÆ'Ëœ Age is between 6-65. Gender is both males and females. Family size is 1-2, 3-4, 5+ Income is Rs 10,000 n above. Family lifestyle is almost all. KFC has outlets internationally and sells its products according to geographic needs of the customer. In India KFC focuses how geographically its customers demand different products. In north India Chicken is the main selling product, while in the south the Veg. items sell more than the chicken. Dividing a market into different groups based on social class, lifestyle, or personality characteristics is called psychographic segmentation. KFC divides market on the basis of psychographic variables like: Social class- Upper and Middle class. Lifestyle is not specific. Personality is ambitious and authoritarian b. Target Marketing As the outlets of KFC are in posh area and prices are too high (overhead expenses-rent, air-conditioning, employees), so KFC targets upper and middle classes. Target market depends upon size and growth rate of population, Company resources and structural attractiveness of market segment. c. Market Positioning For a product to occupy a clear, distinctive and desirable place relative to â€Å"Competing products in the minds of target consumer.† In KFC feedback is taken from the customer in order to know the customer demands and then improvements are made in products. KFC focuses on pure and fresh food in order to create a distinct and clear position in the minds of customers KFC has a strong brand name and they are leading the market in fried chicken. 2. Identify the Key Characteristics of their products and services and their significance to the market. Product Line: KFC product line includes all chicken based products. Burgers: The burger category includes the Zinger Burger, Colonel’s Chicken Burger, Colonel’s Fillet Burger, SUB60 and 80, and Zinger Jr. They have also introduces a Fish zinger burger. Chicken Pieces: The chicken involved the product line with different number of chicken pieces like 1 piece, 2 pieces, 5 pieces and 10 pieces chicken. Combos: The combo includes the different meal as Chicken Meals, Sandwich Meals and Family Meals. Desserts Beverages: The desserts and beverages offered by KFC are Fruit Salad, Regular Large Drink, Regular Large Mineral Water, Tea, Scoop of Walls Ice cream and Coffee. Snacks Side Orders: The snacks and side orders served by the KFC are Arabian Rice, 5 10 Pieces Hot wings, Dinner Roll, Regular Large Fries, Hot Shots, and Corn on the  Cob, Hot Crispy Soup and the Cole Slaw. 3. Review pricing policy and analyse pricing variables to determine their effect on demand.

Challenges to Chinas State Capacity

Challenges to Chinas State Capacity Conor Shand Identify and describe two major and distinct challenges to state capacity faced by a country over the last decade. How has the state responded and with what success? State-building and development is a long standing component of international politics, dating back several centuries. Ever since the concept of the â€Å"modern nation state† came to fruition, governments have sought to attain and maintain stability within their boundaries, aiming to maximise the capacity of the state. However, each state with alternate institutions, environments and economies will face a variety of challenges to their respective state capacity. China, despite being one of the most significant economic and military powers in the state-system, still faces challenges in optimising its state capacity. As it is formally regarded as a second-world developing country, China still faces numerous challenges to its state capacity despite its relatively high status. Among these challenges, two in particular emerge as the foremost barriers to the maximisation of China’s state capacity; environmental issues unemployment. As China is amongst the most notable pollu tants in the contemporary state-system, with a heavily industrialised nation, its government has worked to counter detrimental environmental effects with varied success over the last decade. Likewise, in the case of unemployment, while China is one of the most powerful economies in the world, it still bears significant unemployment issues due to a number of factors, which the government has tried to address – again, with some results. Ultimately, these two issues have notably compromised China’s state capacity, and the Chinese government has responded with some degree of success to these two particular challenges. In order to identify how it is that these two issues hamper state capacity, it is important to first identify what exactly state capacity is. Neil A. Englehart uses the relatively broad definition of state capacity in stating that state capacity â€Å"refers to the willingness and capability of the state apparatus to carry out government policy.† (Englehart, 2009, p. 166) This definition is particularly effective, as there are many existing definitions of state capacity which contradict each other, due to state capacity being a concept of perception and interpretation. This is because â€Å"state capacity† as a concept aggregates a number of ideas, including military and economic strength, centralization, bureaucratic and administrative ability. (Hanson Sigman, 2013, pp. 1-3) Different governments within different states would prioritise alternate areas in order to ensure a maximised state capacity depending on what that particular government regards as important. For example, in New Zealand, there is a relatively minimal prioritization of military power, with 1% of gross domestic product spent on military costs annually. China on the other hand spends 2.1% of its GDP on military costs, hence it could be argued that China has a greater state capacity than New Zealand. (World Bank, 2014) However, as each state has a requirement for alternative prioritizations respective to their unique circumstances, it is impossible to measure a state’s capacity beyond the government’s ability to exert its policies on the state’s populace. (Kocher, 2010, p. 143) One of the most significant barriers which China has faced in maximising its state capacity over the last decade lies in environmental deterioration. Over an extended period of economic reform, which began in the late 1970’s, China has become massively industrialised, with a consistently used maxim of â€Å"first development, then environment† actively used in the 1980-90’s. (Economy, 2011, pp. 18-19) This method of reform led to China becoming one of the most industrially profitable contemporary states, with a current estimate of 45.3% of its GDP being derived from the industrial sector. (Central Intelligence Agency, 2013) While the GDP boom born out of this industrialisation can in some ways be seen as positive, it has also caused significant detriment to the environment and quantity of resources consumed in China. Air and water pollution as well as energy efficiency and deforestation have caused numerous environmental complications, with one study finding the existence of a â€Å"long-run cointegration relationship between per capita emissions of three pollutants (waste gas, waste water, and solid wastes) and per capita GDP.† (Zhang, 2009, p. 2707) The inverse relationship between China’s economic growth and environmental wellbeing created a complex challenge to China’s state capacity in that it made it difficult for the Chinese government to execute policy favouring one option without causing adverse effect to the other. In the last decade the Chinese government has sought to significantly reform the area of environmental law, with the aim of balancing out the quantity of attention given to environmental issues. A notable example of the government’s attempts to resolve the pollution/growth standoff can be seen in the 2002 Cleaner Production Promotion Law, which was introducedin the interest of advocating â€Å"cleaner production, increasing the utilization ratio of resources, reducing and preventing pollutant-generating, protecting and improving the environment, protecting human health, and promoting the sustainable development of the economy and society.† (gov.cn, 2002, p. Article 1) This law amongst others emerged in the 21st century as the Chinese government sought to bring its industrial sector into line with its environmental goals, so as to give the Chinese government a greater ability to exert its state capacity over environmental issues. This significant industrial reforms has b een accompanied by other significant ones in the last decade. The Chinese government sought to resolve the issue of air pollution created by its heavily coal-fuelled industrial sector, with a series of policies set to restrain air pollution in the future. (Zhao, Lei, Lei, Cao , 2008, pp. 8442-8444) In addition to this, the government has also addressed excessive levels of energy consumption, enabling policies which would reduce carbon dioxide emissions whilst maintaining economic development by increasing energy efficiency. (Polenske Lin, 1993, pp. 249-251) While there were some significant attempts at reform, such as the aforementioned policy changes, it is still evident that China has not been able to exert the necessary quantity of state capacity so as to reduce environmental degradation. In the words of Han Shi and Lei Zhangâ€Å"the relatively comprehensive environmental regulatory framework established since the late 1970s had failed to prevent the overall deterioration of environmental quality†. (Shi Zhang, 2006, p. 277) One reason for this failure lies in the fact that while the central government formally introduced the policies, local governments regulated these policies, meaning that many reforms were loosely enforced so as to avoid significant economic detriment. (Blanchard Stanway, 2014) This in turn reflects the lack of state capacity at the disposal of the central government, due to its inability to wholly implement its policies. In addition to this, some point at the lack of punitive measures employed to reduce pollution as a sign that the government is unwilling or unable to exert its desired policies, however ultimately it can be concluded that the Chinese government seems to lack the capacity on the whole to significantly curb environmental degradation. A second unique issue which China has faced in the last decade is that of unemployment, which has increased – most significantly as a result of China’s period of economic reform – from 6.1% to 11% over a 6 year period. (Giles Park, 2005, pp. 149-150 ) Previously a system of social welfare existed wherein the majority of China’s population were guaranteed incomes of some form. However this system was abandoned in the 1990’s, which led to significant increases in income inequality and unemployment in China. (Leung, 1994, p. 341) The economic reform meant that the state would become free of many previously financially draining public sector institutions, however at the same time it in turn proved a challenge as to whether China had the state capacity to either support those who were newly unemployed, or whether it could create replacement jobs for them. In the last decade the Chinese government sought to lessen the impact of this economic reform, and introducing a series of aids and safeguards in order to ensure that those who found themselves unemployed would have a â€Å"soft landing†, as the government once again faced the dilemma of prioritizing unemployment a previously secondary issue – over economic growth, the primary goal. (Angang Xin, 2006, p. 45) These aids and safeguards included concepts such as unemployment insurance, the implementation of labour contract law and other forms of welfare to ensure that people would have some form of financial support. However the drafting and successful introduction of these policies was significantly hampered by a relatively weak level of state capacity. Jane Duckett and Athar Hussein outline three primary reasons as to why the Chinese state lacked the capacity to adequately address this unemployment. The initial reason that was raised lay in the fact that the state lack ed the ability to adequately survey the nation as the degree and nature of the unemployment. Secondly, the state lacked the ability and infrastructure to enforce the participation of the people in any unemployment scheme. Thirdly, the state lacked the infrastructure to ensure that non-central government bodies holistically employed the scheme. (Duckett Athar, 2008, pp. 211-213) While there have been some moves towards reducing this unemployment, the constraints on the central government’s ability to implement its policies serve as evidence that China has a distinct inability to exert its state capacity with near-maximum effectiveness. The first, and most notable challenge which the capacity the Chinese state faced was that of environmental degradation, which additionally served to test as to whether the central government could successfully balance economic growth with environmental maintenance. While the government did implement many policies, they were only effective to a certain degree, as the lack of a wholly efficient centralized state power meant that many of the policies were not executed to the extent which had been intended by the central government. This issue again rose when the lesser-recognised issue of unemployment in China was countered by the government, as while the central government did introduce some economic reforms in order to support those who became unemployed, infrastructural issues in local governments weakened the effectiveness the Chinese government’s response, hence preventing the Chinese government from wholly exerting its full state capacity. Bibliography Angang, H., Xin, S. (2006). Urban Unemployment in China A Background Analysis. In G. Lee, M. Garner, Unemployment in China: Economy, Human Resources and Labour Markets (pp. 36-62). Routledge. Blanchard, B., Stanway, D. (2014, March 4). China to declare war on pollution, premier says. Retrieved from reuters.com: http://www.reuters.com/article/2014/03/05/us-china-parliament-pollution-idUSBREA2405W20140305 Central Intelligence Agency. (2013, August 22). The CIA World Factbook 2013. Retrieved from Central Intelligence Agency World Factbook: https://www.cia.gov/library/publications/download/download-2013/index.html Duckett, J., Athar, H. (2008). Tackling unemployment in China: state capacity and governance issues. The Pacific Review Volume 21, Issue 2, 211-229. Economy, E. C. (2011). The river runs black: the environmental challenge to Chinas future. Cornell University Press. Englehart, N. A. (2009). State Capacity, State Failure, and Human Rights . Journal of Peace Research, Vol. 46, No. 2 (March), 163-180. Giles, J., Park, A. (2005). What is Chinas true unemployment rate? China Economic Review Volume 16, Issue 2, 149–170. gov.cn. (2002, June 29). Law of the Peoples Republic of China on Promotion of Cleaner Production (Order of the President No.72). Retrieved from gov.cn: http://english.gov.cn/laws/2005-10/08/content_75059.htm Hanson, J., Sigman, R. (2013, May 1). Leviathans Latent Dimensions: Measuring State Capacity for Comparative Political Research. APSA 2011 Annual Meeting Paper. Kocher, M. A. (2010). State Capacity as a Conceptual Variable. Yale Journal of International Affairs 5 Yale J. Intl Aff Issue 2 Summer, 137-146. Leung, J. C. (1994). Dismantling the ‘Iron Rice Bowl’: Welfare Reforms in the Peoples Republic of China. Journal of Social Policy / Volume 23 / Issue 03 /, 341-361. Polenske, K., Lin, X. (1993). Conserving energy to reduce carbon dioxide emissions in China. Structural Change and Economic Dynamics Volume 4, Issue 2, December, 249–265. Shi, H., Zhang, L. (2006). Chinas environmental governance of rapid industrialisation. Environmental Politics Vol. 15, No. 2,, 271-292. World Bank. (2014, July 22). Data Military expenditure (% of GDP). Retrieved from worldbank.org: http://data.worldbank.org/indicator/MS.MIL.XPND.GD.ZS Zhang, X.-P. (2009). Energy consumption, carbon emissions, and economic growth in China. Ecological Economics Volume 68, Issue 10, 2706–2712. Zhao, Y., Lei, Lei, Y., Cao , P. (2008). Primary air pollutant emissions of coal-fired power plants in China: Current status and future prediction. Atmospheric Environment Volume 42, Issue 36 November, 8442–8452.

The Degradation of Communication on the Internet Essays -- Communicati

The Degradation of Communication on the Internet Talking on the Internet, people regress. It's that simple. It can be one-to-one talk on e-mail or many-to-many talk on one of the LISTs or newsgroups. People regress, expressing sex and aggression as they never would face to face. Think about it. Current estimates say 23 million people communicate on the Internet from most of the nations on the globe, and that number is increasing at 12% a month. And all this just grew like Topsy, with no one planning or controlling it. Here is one of the extraordinary technological achievements, one of the great _human_ achievements, of our century. But _homo sapiens_ reverts to primitive, childish behavior. Why? There are three major signs or, if you will, symptoms of this regression. The one Internet primitivism that everybody talks about is "flaming," flying into a typewritten rage at some perceived slight or blunder. "Everywhere I went in the newsgroups," writes John Seabrook in _The New Yorker_, "I found flames, and fear of flames" (1994, 70). No wonder. Seabrook had written a friendly piece on Bill Gates, the powerful president of Microsoft. In the "profile," he made a point of the way he and Gates conducted their interview on e-mail. This is what appeared on Seabrook's screen (courtesy of a certain computer columnist): Crave THIS, asshole: Listen, you toadying dipshit scumbag . . . remove your head from your rectum long enough to look around and notice that real reporters don't fawn over their subjects, pretend that their subjects are making some sort of special contact with them, or, worse, curry favor by TELLING their subjects how great the ass- licking profile is going to turn out and then brag in print about doing it... ...m.nerdc.ufl.edu_ 31 May 1994. Span, Paula. "The On-line Mystique." _Washington Post Magazine_ 27 Feb. 1994, W11. Sproull, Lee, and Sara Kiesler. _Connections: New Ways of Working in the Networked Organization_. Cambridge MA: MIT P, 1991. Turkle, Sherry. _The Second Self: Computers and the Human Spirit_. New York: Simon and Schuster, 1984. Walker, Donna. Letter. _Washington Post Magazine_ 17 Apr. 1994, W3. Waterton, J. J., and J. C. Duffy. "A Comparison of Computer Interviewing Techniques and Traditional Methods in the Collection of Self-report Alcohol Consumption Data in a Field Study." _International Statistical Review_ 52 (1984): 173-82. Weizenbaum, Joseph. _Computer Power and Human Reason: From Judgment to Calculation_. San Francisco: W. H. Freeman, 1976. Wright, Robert. "Journey Through Cyberspace." _Ottawa Citizen_ 18 Sep. 1993, B4.

Immigrations to Turkey from Greece between 1911 and 1923 :: essays research papers

Immigrations to Turkey from Greece between 1911 and 1923 In 1911, 51% of the Ottoman Europe (Bulgaria, Serbia, Greece and Montenegro) population was Muslim but with emigrations, it downed to minorities of Muslims in some territories (McCarthy, 1995). Most of these immigrations were forced immigrations. If person immigrate, because she does not have the minimum basic needs in domicile that called forced immigration (à pek, 2000). Forced immigrations are not only the problem of present days but with twentieth century, forced immigration becomes a legal issue. Forced immigrations have an objective that to un-mix the population of the selected territories or to homogenise the territories (Barutciski, 2004). Homogenous communities are easier than mixed ones to be controlled and homogenous communities are less likely to have intercommunity conflicts. Thus forced immigrations are the reason of consolidating political power. â€Å"Bà ¼yà ¼k Mà ¼badele† or 1923 exchange of Greek and Turkish populations was not the first attempt to forma lise the population exchange but it is one of the earliest and most controversial international treaties on this subject (Barutciski, 2004) and the first internationally ratified compulsory population exchange. With the convention concerning the exchange of Greek and Turkish populations at Lausanne, after 1st May 1923 Muslims in Greek territories and Greek Orthodox in Turkish territories were compulsorily exchanged except Muslims in Western Trace and Greeks in Istanbul. 1.5 million Greek and Turk were forced to leave their homelands. There is a difference between Greek movement and Turkish movement; Greeks mostly emigrate with retreating Greek army as a result of Greek rout in 1922 and without waiting permission, but most of the Turks emigrate after the convention. More than 1 million Greek escaped from Turkey before convention of population exchange (Arà ½, 1995). According to official record of the Mixed Commission only 189.916 Greek were transferred to Greece after 1923 conventi on but 354.647 Turks transferred in this period (Hirshchot, 2004). There were not many Turks who immigrate in 1922 because, for Turkish immigrants the 1923 exchange is the only way to escape from Greek oppression in that period. The term â€Å"refugee† is not suitable for these groups as defined in international laws because they were immediately granted full citizenship. The term that is used in Turkish is â€Å"Muhacir† to refer to people who forcibly leave their homeland and enter the Ottoman Empire and Turkey and specifically the word â€Å"Mà ¼badil† is referring to the 1923 exchange (Hirshchot, 2004).

The Computer Nut :: essays research papers

Title: â€Å"The Computer Nut† Author: Betsy Byars Setting: â€Å"The Computer Nut† takes place in Kate’s small town. Overall, the different settings are in her house, in school, at a carwash, at Willie Lomax’s house, her dad’s office, a pep rally at her school’s football rally, and that’s basically where all the action takes place. Most of the time, the action takes place during the day. Towards the ending, however, most of the action takes place at night around 8 pm- 9pm. Major Characters: The main character of â€Å"The Computer Nut† is Kate. Kate is like any other kid. She is obsessed with computers, she has red hair, and she is an average middle school student. She is receiving messages from an â€Å"alien† who calls himself BB-9. Willie Lomax is the boy who helps find out who is sending Kate messages over the computer. Willie is also Kate’s crush and he is the only one who is truly willing to help Kate find out who really is sending her messages over the computer. He is around Kate’s height, chubby, he has reddish/blondish hair, and is very interested in Kate’s mystery â€Å"alien.† BB-9 is the self-proclaimed â€Å"alien comedian† who wants to come down to Earth to make people laugh, since Earth is the only planet in the universe where people laugh. He is an adult’s age and can take form as anything he wants. He was once a cow on another mission to Earth. A physical description is not availa ble. And lastly, Linda is Kate’s best friend. She is short, has brown hair, and very humorous. Plot Summary: One day, for an art project, Kate is just drawing a picture of herself on her dad’s computer in her dad’s office. After she is all done with her self-portrait, she receives a message from a strange person who later reveals himself as BB-9. BB-9 is an alien in search of a good laugh on Earth, which he says is the only planet where people laugh. After a series of message, Kate hopes the person contacting her is her secret crush, Willie Lomax, who just so happens to know about computers. Kate is determined to find out who it is.   Ã‚  Ã‚  Ã‚  Ã‚  When Kate’s best friend, Linda, finds out about the messages, she goes on and on and insists about how it HAS to be Frank Wilkins, a boy who told Kate he loved her at band camp a couple years back.

Hdfc Bank Credit Cards

| Contents TOPIC : â€Å"STUDY OF HDFC BANK CREDIT CARDS TOWARDS CUSTOMER†1 1. Context /Background3 2. Summary and literature review4 3. Questions and hypotheses and justification6 4. Summary of method7 4. 1:Research instruments7 5. Ethics and Safety Requirements8 6. Limitations9 7. Implications10 8. Research Timetable11 9. References12 STUDY OF HDFC BANK CREDIT CARDS TOWARDS CUSTOMER 1. Context /Background Housing Development Finance Corporation Bank of India was incorporated in the year in August 1994 after the changes that were made by Reserve Bank of India, which is by allowing for the establishment of private sector banks in India.This is an assignment made on the sales of the bank credit cards because this is a vast subject that is to be studied in a country like India. India is a large country with diversities, so the customer interaction with be different in each and every place, that may be the language, environmental factors etc. According to my study I would like to suggest that the industries go through narrow phases like introduction, growth, maturity and declines. But these may vary from one place to another comparatively on interceptions and interpretations. In India there a various banks like public sector and private sector banks.And today the private sector banks are giving a tough fight for the public sector banks so called government banks. So considering all these factors I would like to discuss the topic credit cards of HDFC Bank Ltd because there is a tough competition and in this competitive situation how the customers can be satisfied with the bank. In today’s world of competition customer is the supreme for the bank so customer service and customer satisfaction are the main areas were the concentration is to be made. HDFC Bank ltd has got various types of credit cards for different consumers.It has made a very good market catching plan by introducing different types of cards to different types of customers like for workin g class, business class and special cards for women. The different types of cards that they have introduced are like Gold Credit Card, Women’s Gold Credit Card, Business Gold Credit Card, Titanium Credit Card, Business Platinum Card, Platinum Chip Credit Card all these are regular card and there are premium cards like World Master Credit Card, Visa Signature Credit Card and also there are Super Premium cards like Infinia and Regalia cards.All the above mentioned cards are of different credit limit. All these cards are given to the consumers according to their bank transactions ant measured value of customers according to their efficiency so all types of customer get the privilege of using credit card. In India use of credit card is a privilege. So the HDFC Bank ltd aiming this point of view of customers they have satisfied the needs of customers according to the customer wants. In my study ill will show about the HDFC Bank and their role towards customers. 2. Summary and lite rature reviewI will be showing in this study of HDFC Credit Card towards customers as they have many positive and few negative things towards the usage of credit card. There are three factors of customers that i have taken into consideration that is satisfaction of customer, security and payment default of customer. In this study I have a personal experience with the sales of HDFC Credit Cards so that I know what the customer prefer what are their needs, i have a basic practical research on this. And also in my study i have done a review of different people what is their opinion about credit card towards customers.There is a lot of study made by various people in the literature review and tried to prove various points like why people start using credit cards by Berthoud and Kempson in 1992, Lea, Webly and Levine in 1993, Lea, Webly and Walker in 1995, Livingstone and Lunt in1992, Tokunaga in 1993, Kaynak and Harcar in 2001. all these people have made an enormous ways of study in cre dit and customers. In one of the study referred in that Tokunaga in 1993 tried to prove himself by getting involved in profile individuals who are using credit cards and also the related problems of it faced by the customers.He made a detail study that whether the consumers are able to use or not efficient to use consumer credit card effectively and in his theory he made a research on consumer behaviour, psychology and substance abuse. He came to know from the study that abortive users appeared to have more external locus of control, lower self efficiency, considered money as a spring of power and prestige. Cox and Jappelli in 1993 initiated that the demand of credit card positively related to permanent earnings and net worth and negatively related to income and age.Duca and Rosenthal in 1993 in their search recognizes that the credit demand of young households is positively related to wealth, income and household size. Calem and Mester in 1995 in their study they investigated the c ircumstances of the people whether they have the efficiency of paying their credit card debts and they recognized that the card holders with a very high unpaid due or debts had a higher probability of payment default. One of the study made by Ankara Chamber of Commerce (ATO) in this study unimpeded that â€Å"what the consumers says for the credit cards? ,it was designed to find that the number credit card a holder having, the interest rates, amount of the card debts of the consumers, expenses that have been made by the credit card and the problems that have been caused by the use of credit cards. Slocum and Mathews in 1970 made a test that whether social class and income class can be considered as indicators of consumer behaviour by using the data that is obtained from nearly 2,032 commercial bank credit card holders in USA.In their study they observed that people of various segments gave their views as different credit card using patterns, and they found that the social class is not the most useful market segmentation variable for the credit card behaviour of consumers and came to a conclusion that the income level is better indicator of consumer card behaviour than social class. Again in 1969 Mathews and Slocum in their study found that the card holders who have low income and socio economic status used credit cards to spawn revolving credit more habitually than the affluent and elevated class card holders.Ankara Chamber of Commerce says that according to their survey results that 70. 6% of the card holders will be using more than one credit card, 50. 3% of the people have the difficulty in the payment of credit card bills, 24. 2%of the people paid their all debts every month and 25% of the people did not even bother of repaying the amount. According to the Novilities et al of 2003 there are inconsistent conclusions in the literature about the effect of psychological factors cause a creation of debt.Some of the studies come to a conclusion that people with outsized amount of personal debt are not demographically different from others. For instance, Livingston and Lunt in 1992 instituted that the debt is common among individuals with high income and less children. In 1993 Lea et al. studied that the serious debtors are varied from the non-debtors in terms of sociological, economical and psychological variables and gentle debtors are generally intermediate between the two.Ausubal in 1997 and Domowitz and Sartain in 1999 instituted that there is a positive relationship between credit cards and personal bankruptcy. Warren-Tyagi in 2003 in his study he says that credit cards provide temporary opportunities for the people to continue their life values when their income is not sufficient. It is like they want to go above their limits to get the needs that are not necessary. In one of the study made by Ahuja G and Singh in 2006, according to them the perceptions of nearly 160 customers of a place in usage of credit cards especially their gro wth of India.They say that 2/3rd of males and 1/3rd females use credit cards. People of age 40-50 years are the people who make more usage. Majority of the card holders are business man or serviceman. The whole study says that the bank should try to give equivalent attention to female consumers with some special offers and benefits. According to Saha p and Zhao Y in 2005 they analyzed that the relationship between service and customer satisfaction in credit cards are mainly of five service dimensions selected by them.Their survey says that efficiency, reliability, responsiveness, fulfilment, privacy, communication, personalization, technology update are the main factors for the customers. These have a strong impact on customer satisfaction. Here in above instances we are aware of different people given different interpretations, ideas, views regarding credit cards. Here in my study I have taken three major factors into consideration that is satisfaction of the customer, payment defa ult of the customer and the security of the credit card.Satisfaction of customers is how the customers are going to be satisfied with the product which is given by the bank. Paymentdefault is a major problem for the bank and also the customers the study is also made on this as key factor and security which each and every customer are find that as a very important factor because they require safety for their money and the credit card which may cause for the misappropriation of the account if lost or mishandled. All these factors are also studied with hypothesis below. 3. Questions and hypotheses and justificationQuestions 1. RQ1: Does the customer’s satisfaction affect credit cards? 2. RQ2: Is there any payment default? 3. RQ3: Do the customers have security for their credit card? SATISFACTION RQ 1 PAYMENT DEFAULT RQ 2 HDFC CREDIT CARDS RQ 3 SECURITY RQ1: HDFC Bank is a customer friendly bank and it try to have a good relationship with the customers by giving good service RQ2: Bank sees that there will be no more payment default and so that it will help the customer and the customer will have satisfaction with the service of the Bank.RQ3:Bank gives security to each and every customer of the bank it is like the credit customer credit card is the credit card of the bank so that it will be taken care of it so that there will be no misappropriation. 4. Summary of method In my study i can say that the customer’s attitude towards HDFC Bank credit card services was eloquent in nature. According to my secondary data study collected by me I would like to say that regarding the satisfaction, customer default and security collected the data feedback from the people to whom I have issued credit cards and use to have a discussion with them about the usage of the card.This was done in order to fully understand the existing banking scenario of the banking services. Firstly regarding satisfaction of customer is yes most of the customers preferably the working cla ss like the customers who work in companies and the companies will have tie up with the bank, in that the companies are graded and according to the grade of the company, the type of credit which the customer require will be given. So the customers of this kind are preferably more in the bank avoiding to my observance so these customers have good satisfaction.But there are instances where customers are not having a great satisfaction with the bank credit card. This is because of some there is some mishandling with the customers because they don’t use the credit card as per the guidelines, rules and regulations given by the bank. Even bank has got some drawbacks because the credit card is been sold out by the credit card sales representatives, so these so representatives don’t explain the customer systematically in a eager that they got a customer and the representatives will be in the only view of completing their target with the given data.I have made few discussions w ith customers to whom i have issued to get the feedback of the service given by the Bank and by myself. 4. 1:Research instruments Discussion: Direct discussion with the customer when he visited the bank for the payment of the credit card bill or by a telephone call after the credit card is issued. Geographical coverage: This study is taken on the customers of HDFC Bank customers. And the customers were from various places who had come for the sake of job.Place where I made my study is in India, Karnataka state, Mangalore. In my study i also found about the payment default of the customers due to various reasons that is; Late payment: This is a major mistake what the employees do, as soon as they get the bill they keep aside then forget to pay or just neglect it and due to this the bank will levy high charges because of the due of the bill. Then the customers start blaming the bank that the bank has unnecessarily levied high charges.Unwanted swiping: Customers once they get a credit card first they start is swiping everywhere for things which not required and the bank put sur charges for the swipes made which the customers some time won’t be aware of that then later the customer will blame the bank. So the bank has taken some precautions for this by giving some facilities like regular messages to the mobile phone, mailing the customer and also the customer can enquire through customer care centre. Security Customers in India are very careful when their using such kind of facility.They will be having lot of enquiries regarding the usage of credit card. They also prefer the card to be secured sop that if lost also any one should not be able to misuse it. So the banks give a pin or a security code to the customer and also insurance facility with the credit card. And if the card is lost and misused by any one the customer will get an alert on his cell or to his mail saying that the card is being swiped. So that he will come to know that if he is using or som eone else if using. 5. Ethics and Safety Requirements:While conducting my research i have taken into consideration that some kind of ethics and safety requirements are followed that are necessary. All the data which I have collected and presented is authentic one. All the research methods which have done is where other researchers have done in their study and I am going to use the method which the research’s have used in their early research study. Some of the ethics to be followed are: Understand would like to make the reader understand what is the research is made on. I have used the language in the way that is simple so that any reader can understand and find it easy.Disclosure: All the data which has been given in this research will have full authenticity. All the data and all the information given will be disclosed despite of being positive or negative in nature. Think about the data when the research is yet to begin would be unethical if the data used is not proper in n ature. To avoid this data will be re analysed before the study begins so that there will be a proper, supportive good data disclosed. Limits of internet: it would be unethical if the data that is applied in the research made by me would be abstracted directly from the internet and disclosed.All the literature and the data will be disclosed taken from internet and checking its authentication and researcher who has done before as the primary research. 6. Limitations 1. The study which i have made on is restricted to the customers of the place Mangalore and it was only about the bank which I was working. 2. There was a lack of co-operation from the customer’s side to give the required information to know or get back the feedback of the customer. 3. The study was restricted to only Mangalore. Hence caution need to be exercised in generalizing the results of the study. 4.The availability of time to carry out an overall exhaustive study was not enough to gather the complete scenari o. 5. In between the work load of the bank the study was conducted so factors may be missed out. 6. There is still study to made on this but due to the time shortage only few things are taken into consideration in my study 7. In some instances the customers are satisfied with the HDFC Bank and the services but in some cases customers are not satisfied with some factors. 8. Only around 50 % of the customers are satisfied with the interest rate on credit card purchase.Most of them believe that the researcher must be enthusiastic to provide some variety of compensation or benefits on the respond because interaction has sacrificed time and may even incur transportation cost to participate in the collection of data. Such responses should be restricted only to the non-financial such as the sharing of the data collection, results etc. 7. Implications The outcome of this research will let us know the customers if the bank better and the customer will come to know about some of the basic thi ngs of the bank credit cards.From this study I would prefer to say that the HDFC Bank should concentrate on the study of the customer card department of HDFC Bank and the credit card section should be in a position to direct the customers in all transactions and credit card queries. There should be a quick processing of the applications when an applicant is applied for credit card. There should be security for the credit cards that which has got a advanced technology so there no chance of misappropriation without the knowledge of the customer.The surcharge and other hidden charges that the bank will be charging on the customer should be informed properly to the customers. The message of the bill should be reached to the customers in time and the bank should keep a good friendly relationship with the customer and suggest the customer to pay the bill in time and also try to convince the customer if there is any pending of the bill to make the payment but convincing the customer in a v ery polite systematic way that the customer is satisfied with bank and do the payment which will be helpful for the customer as well as the bank.The sales representatives should give a clear picture or idea to their customers about the credit card services and all the queries. The research is based on the study made in a place called Mangalore of only one branch of the bank. Thought there are certain limitations feel that justice has been made to the subject and an attempt is made to present an overall picture about the banking experience in HDFC Bank. By conducting this study i would feel that the Bank may go for further improvements in the credit card section in their upcoming days so that it will be favourable to the customers and the bank.The success of the bank depends on the extent to which they are able to sustain the competitive advantages. The bank should also do such kind of studies so that it will come to know the customers wants and needs. 8. Research Timetable TIME FRAM E| MILESTONE| | | 20 JUNE 2012| Selection of assignment topic| 22 JUNE 2012| Enquire with the supervisor can the study be done or not| 25 JUNE 2012| Start with the topic| 26 JUNE 2012 to 27 JUNE| Context| 28 JUNE 2012| Summary of literature review| 9 JUNE 2012| Questions and hypotheses and justification| 30 JUNE 2012| Summary of the method, ethics and safety requirements, limitations| 1 JULY 2012| Implications| 9. References Mehta, Subhash, â€Å"India Consumer Behaviour, Studies and case for Marketing Divisions†, 1997 Tata McGraw Hill Publishing Co. , Ltd. , New Delhi. Kotari C. R, â€Å"Research Methodology† Wiley Eastern Ltd. , New Delhi Jean Pierre Jeannet, Hubbert D. Hannessey, â€Å"Global Marketing Strategies†, 2nd edition, Jaico Publishing House, New Delhi, 1999. Journals,publications,magazines and websitesSurvey of India Industry 2005, The Hindu. Goyal, A. 2004. Role of Supplementary Services in the Purchase of Credit Card Services in India. Asia Pacifi c Journal of Marketing and Logistics, 16(4): 36 Lee, J. , & Kwon, K. -N. 2002. Consumers' use of credit cards: Store credit card usage as an alternative payment and financing medium. The Journal of Consumer Affairs, 36(2): 239. Sulaiti, K. A. , Ahmed, Z. U. , ; Beldona, S. 2006. Arab Consumers' Behavior Towards Credit Card Usage: A Comparative Analysis of Consumers Across Middle Eastern Countries. Journal of T Adcock, W.O. , E. C. Hirschman and J. C. Goldstucker (1977). â€Å"Bank credit card users: an updated profile† Advances in Consumer Research, Vol. 4, pp. 236-241ransnational Management, 12(1): 65 Ausubel, L,M. (1997), â€Å"Credit card default, credit card profits and bankruptcy†, American Bankruptcy Law Journal, Vol. 71, pp. 249-270 Dunn, L. F. and Kim, T. H. (1999), An empirical investigation of credit card default, Working Paper, Ohio State University www. www. sebi. gov. in/dep/dcbdraft. pdf ezineartticles. com/online-credit-card-payment-service-HDFC-Anyone? &id=6907353 ttp://article. wn. com/view/2012/07/01/HDFC_Bank_aims_one_million_new_credit_cards_in_201213/ Credit Card Research Group (2001), Statistical Yearbook, Credit Card Research Group, London. Mackintosh, J (2001), The Financial Times, pp. 4. Horne, S, Worthington, S. (1999), â€Å"The affinity credit card relationship: can it really be mutually be Worthington, S (1999), â€Å"The plastic card and its role in customer relationship management†, Customer Relationship Management, Vol. 1 No. 3, pp. 199-20. neficial? â€Å", Journal of Marketing Management, Vol. 15 No. 7, pp. 603-1 ***

Hamburger †Fast food Essay

Weve all hear it, whether it be done with(predicate) a friend, the news, or in the newspaper. Lawsuits universeness filed against McDonalds for the type of obesity in the accuser or their family. In August 2002 2 different parents of deuce different girls some(prenominal) living in the Bronx sued McDonalds for the obesity of each respective(prenominal) child. They stated that McDonalds had failed to disclose all the way the ingredients in its provender, therefore, invoice for the obesity.Again in February 2003 another get was made by an unknown dupe that McDonalds nutrition is more sober and harmful than a customer would incur reason expect. In July 2002 a military personnel by the appellation of Caesar Barber filed a suit against McDonalds, Wendys, Kentucky heat up Chicken, and Burger King. He allege that their solid forage shaked his obesity, inwardness attacks, and diabetes. Weve all hear it, whether it be done a friend, the news, or in the newspaper. Laws uits universe filed against McDonalds for the suit of clothes of obesity in the accuser or their family.In August 2002 cardinal different parents of 2 different girls some(prenominal)(prenominal) living in the Bronx sued McDonalds for the obesity of each person child. They stated that McDonalds had failed to disclose all the way the ingredients in its pabulum, therefore, accountancy for the obesity. Again in February 2003 another take on was made by an unknown victim that McDonalds food is more stern and harmful than a customer would de globed reason expect. In July 2002 a soldiery by the visit of Caesar Barber filed a suit against McDonalds, Wendys, Kentucky fry Chicken, and Burger King.He so-called that their food captured his obesity, core group attacks, and diabetes. Weve all comprehend it, whether it be with a friend, the news, or in the newspaper. Lawsuits macrocosm filed against McDonalds for the clear of obesity in the accuser or their family. In A ugust 2002 twain different parents of devil different girls both living in the Bronx sued McDonalds for the obesity of each somebody child. They stated that McDonalds had failed to disclose understandably the ingredients in its food, therefore, chronicle for the obesity.Again in February 2003 another consume was made by an unknown victim that McDonalds food is more dicey and harmful than a customer would admit reason expect. In July 2002 a patch by the report of Caesar Barber filed a suit against McDonalds, Wendys, Kentucky deep-fried Chicken, and Burger King. He say that their food caused his obesity, union attacks, and diabetes. Weve all comprehend it, whether it be through a friend, the news, or in the newspaper. Lawsuits being filed against McDonalds for the cause of obesity in the accuser or their family.In August 2002 deuce different parents of two different girls both living in the Bronx sued McDonalds for the obesity of each private child. They stated that McDon alds had failed to disclose distinctly the ingredients in its food, therefore, method of accounting for the obesity. Again in February 2003 another claim was made by an unknown victim that McDonalds food is more dangerous and harmful than a customer would puddle reason expect. In July 2002 a man by the physique of Caesar Barber filed a suit against McDonalds, Wendys, Kentucky heat up Chicken, and Burger King.He allege that their food caused his obesity, spunk attacks, and diabetes. Weve all perceive it, whether it be through a friend, the news, or in the newspaper. Lawsuits being filed against McDonalds for the cause of obesity in the accuser or their family. In August 2002 two different parents of two different girls both living in the Bronx sued McDonalds for the obesity of each idiosyncratic child. They stated that McDonalds had failed to disclose clear the ingredients in its food, therefore, accounting for the obesity.Again in February 2003 another claim was made by an unknown victim that McDonalds food is more dangerous and harmful than a customer would have reason expect. In July 2002 a man by the summon of Caesar Barber filed a suit against McDonalds, Wendys, Kentucky fry Chicken, and Burger King. He alleged that their food caused his obesity, warmness attacks, and diabetes. Weve all heard it, whether it be through a friend, the news, or in the newspaper. Lawsuits being filed against McDonalds for the cause of obesity in the accuser or their family.In August 2002 two different parents of two different girls both living in the Bronx sued McDonalds for the obesity of each individual child. They stated that McDonalds had failed to disclose clearly the ingredients in its food, therefore, accounting for the obesity. Again in February 2003 another claim was made by an unknown victim that McDonalds food is more dangerous and harmful than a customer would have reason expect. In July 2002 a man by the name of Caesar Barber filed a suit against McDon alds, Wendys, Kentucky Fried Chicken, and Burger King.He alleged that their food caused his obesity, heart attacks, and diabetes. jsjsjsWeve all heard it, whether it be through a friend, the news, or in the newspaper. Lawsuits being filed against McDonalds for the cause of obesity in the accuser or their family. In August 2002 two different parents of two different girls both living in the Bronx sued McDonalds for the obesity of each individual child. They stated that McDonalds had failed to disclose clearly the ingredients in its food, therefore, accounting for the obesity.Again in February 2003 another claim was made by an unknown victim that McDonalds food is more dangerous and harmful than a customer would have reason expect. In July 2002 a man by the name of Caesar Barber filed a suit against McDonalds, Wendys, Kentucky Fried Chicken, and Burger King. He alleged that their food caused his obesity, heart attacks, and diabetes. hzjzjzznnzWeve all heard it, whether it be through a friend, the news, or in the newspaper.Lawsuits being filed against McDonalds for the cause of obesity in the accuser or their family. In August 2002 two different parents of two different girls both living in the Bronx sued McDonalds for the obesity of each individual child. They stated that McDonalds had failed to disclose clearly the ingredients in its food, therefore, accounting for the obesity. Again in February 2003 another claim was made by an unknown victim that McDonalds food is more dangerous and harmful than a customer would have reason expect.In July 2002 a man by the name of Caesar Barber filed a suit against McDonalds, Wendys, Kentucky Fried Chicken, and Burger King. He alleged that their food caused his obesity, heart attacks, and diabetes. nzjziaksolahGaa Weve all heard it, whether it be through a friend, the news, or in the newspaper. Lawsuits being filed against McDonalds for the cause of obesity in the accuser or their family. In August 2002 two different parents of two different girls both living in the Bronx sued McDonalds for the obesity of each individual child.They stated that McDonalds had failed to disclose clearly the ingredients in its food, therefore, accounting for the obesity. Again in February 2003 another claim was made by an unknown victim that McDonalds food is more dangerous and harmful than a customer would have reason expect. In July 2002 a man by the name of Caesar Barber filed a suit against McDonalds, Wendys, Kentucky Fried Chicken, and Burger King. He alleged that their food caused his obesity, heart attacks, and diabetes.

Divorce: Marriage and Progressive Beautiful Life

Divorce is common nowadays, nonentity seems to take c be or know its problems and its turn ups afterward divorcing. It is large(p) for couple to divorce if they let children, in fact that leave be a bad result for them to take care of them with their hard lifespan story after the divorce. The divorce is the most serious friendly problem that affect almost the entire life of the children and the couple, it also makes troubles like sadness, despair, children, and unforgettable moments.The issue is move and never stop easily which generates a great sadness and despair for both sides the couple and the relatives. passel usually divorce because they think that they cant be in concert to continue their life for some behavior reasons. Therefore, couples determine painful and harder to live than before, and the child doesnt have any idea about the sudden issue that enters the fear in their hearts.Moreover, some parents hesitate to set forth up when they have children, and wont split up straightaway which gives them leisure to choose the right weft. Parents who dont have children dont hesitate and adjudicate to split up immediately, and choose the wrong choice to eliminate their life. As a result, they regret for the inconstant chosen way to split up, and the remorse impart mostly last forever in hearts. In conclusion, the divorce has a lot of troubles according the misery, which legal injury the children and the beautiful life.People have to mind it as a serious problem that they should handle it, whether they are going to divorce or not. To lead them to a progressive beautiful life that make everyone knowing and weal, a lot of divorce situations has been eliminated in a positive result that keep their life with no problems before they start splitting up. Consequently parents and children will never think of divorce, and they will have a beneficial life which keep them in a safe aspect.

America’s Craving for Desire

languor Thompson prefatory base 355 coke G6 final exam indite root 5 12/1/10 the Statess crave for trust The gr use up(p) the Statesn campaign forty winks hillock unity and to a greater extent exclusively all(prenominal)place(a) time said, proclivity is the start halt of all t grizzly secure custodyt, non a commit, non a admitiness, that a bang-up pulsating plastered which transc closings distrisolelyivelything. hill presents the composition that these thirsts generate the site upation, which in expel clears a map that is skipper to the measuring rod. the States as a alto askher has the thirst to be reform than both almost oppositewise acres, level if the consequences ar unkn h former(a).the Statesns confide our focussing of vivacious has redact the rural ara to a higher(prenominal) place the pillow, for our advancements be much gr tucker egress than the lie. Barbara Kingsolver in A fist in the pump of God, ex plores the conjecture that the States exigencys to be presented to the innovation with a validatory control, by march on in every tantrum t present is to deform in. Kingsolver explains that reaping is the sterling(prenominal) press out on charitables, as hanker as the stark naked procedures and advancements be for the honey oil good. Kingsolver argues that ethical motive should be disciplineting as a part of the exertion and uses of engine room as pro checker.However, the Statesns as well has the entrust to bilk with what has been right for decades. cocksucker Hitt in Dinosaur Dreams meter reading the grind a elbow room of the Statess mental Mascot, expresses the view that the the Statesns want to try out for control has created the icon of the tyrannosaur rex, repayable to its pre plethoric pinnacle which represents the States. Hitt argues that the run into of the tyrannosaur rex should non be adapted because it has been comely nearly for generations and in rick has do the States into what it is today.The entrust to be the outgo is what creates the master swelled head of the States. the Statesn exceptionalism, the intellection that the States is an unconquerable super index finger, dismisses desire-run consequences in party favor of scam(p) sack, to shortly break dance the refuseard of dungeon, which in bourne of enlistment reveals the neat count on that Ameri fork everyplace the bounces regard to shine by estimateing at at development as a bureau to accumulate supremacy. The opthalmic pipice of the States has been created by dint of the ambitions and wants of restraint that the Statesns defy reachd for, by dint ofout the centuries. the States has perpetually had the desire to e the some(prenominal) cost- economical and cockeyed republic in the land, eon an separate(prenominal) countries sweat to be handle the States.There is no commonwealth akin the States, for th e Statesns ar incessantly one footprint in advance of the challenger dinosaurs be distinctly the Statesn, non just because our scholars bind so often been at the van of fogey discoveries and paleontological theory entirely because the familiar dinosaur is a alone receiveed acoustic jutting of the flag-waving(a) oral sex of the joined States (Hitt 128). Hitt nones that the tyrannosaur rex was generated from the Statesns ambitions and how Ameri weeds cherished to describe T. ex, for the States had fundamentally found most(prenominal) of these dinosaurs with archeologic stabs. In Hitts essay, countries uniform china get outk to exercise rude(a) dinosaurs establish off of their own desires, tho the States right a mode flavour them mastered because the examine did non conform to what Ameri basins wanted dinosaurs to be. Hitt explains that with with(predicate) Ameri plugs aspirations, the States had apply the T-rex to create the goodish dry land that it is today, making the T-rex our mascot. the States whitethorn be a plethoric rural atomic number 18a compargond to other countries, alone that does non mean that everything is put one with(p) in everyones opera hat interest.Kingsolver says, however I totally piddle to stand all the very(prenominal) for a exquisite and start the force of xxx million colossal time expenditure of hummingbird developing transubstantiated onward my appear into nuzzle and bombard to communicate knocked plenty to sizing (Kinsolver 213). Kingsolver presents the imagination that the States experimental conditioninate possess to the top it wants to be by pastime the guinea pig of the hummingbird, as the hummingbird has by dint of with(predicate) and with with(p) just mulct by itself over the circuit boardions of persistent time without engineering science science. Kingsolver explains that the States is good deal a hummingbird, exactly pointt ually gets to that in de piece of musicd(p) readiness through an wrong advent.the Statess desires argon achieved by profit, non by a narrow and methodical approach to yield the Statesns lives ruin. legion(predicate) countries look imbibe upon the position empty nation that the States points to be, for nearly everything that the Statesns fork over puzzle has been through the advancements of engineering science. Kingsolver says that umpteen products that extend to the States efficient atomic number 18 censor in other countries, as the effects of the products ar unk nown. the States has the take to of a overabundant and sometimes wrong nation, which has been created and genuine by the visual ideas of the Statesns over time.The dreamers of the States do a identical protrusion of what the States should look uniform to the rest of the instauration, neertheless each has varied desires to trace that projection relevant. The usancealists of the States wish to gain the composition of the most reigning landed estate by memory unattackable to the sure beliefs and burnish that the States has created, composition the developingists hope to manoeuvre up their major power through the overture of technology and advancements. promotion is what encounters the argona go expatiate because if the domain of a function doesnt develop, some civilizations wouldnt be here today.Kingsolver says that, this is our sweet wizardly lick We dejection trigger off maven genes round in a genome to pass a special(prenominal) attri furthere that record baset put in that location, such as ultrarapid growth or vitamin A in rice (Kingsolver 209). catching engineering has allowed the Statesns to gallop on their desires and make them the surpass, for things same(p) Bt lemon and Monsanto shag be created through this march. Kingsolver explains that maculation m any(prenominal) an(prenominal) countries ilk to contract wit h impost, the States chiefly accepts the withdrawal from impost, in rear to better themselves through technology.In turn, the Statesns hopes that the development of technology, presents a official hear to the field and how everyone else strives to drive inter spayable the States. immaterial the anti-traditional the Statesns in Kingsolvers essay, the the Statesns expound in Hitts essay, believe that tradition is the earthing that creates the Statess power. Hitt says, we eat dinosaurs and they eat us. We direct-to doe with in their dinosaurness, they refer of our human race (Hitt 131). Hitt explains that through the Statess aspirations, the dinosaur has capture the States and the States has fashion the dinosaur, since the States has followed and analyse them much(prenominal) than any other country.the States encourages the radiation pattern of erudition virtually dinosaurs because it has unbuttoned the verity intimately the States and our sour selves. the States has the desire to be the go around and the tyrannosaur rex, in the minds of the mankind, is the outmatch for it is seen as a dominant putz to all. Hitt states that America is gentle and fill with the old send off of the dinosaur, peculiarly the tyrannosaurus rex because it is what the Ameri brush offs forrader us believed it to be. If America were to mount up preliminary with the unsanded doubling, the disagreeable estimate, the hummingbird, would be the youthful eccentric of America and the more glossy insure, the T. ex, would be go forth understructure creating mental confusion for the old image created the young exponent of America. However, America moldiness strive toward evolution and buildment because staying with tradition would blockade Americas pretend to stick the elevation that Americans desire. erst patch Americas ambitions of supremacy be fulfilled, America accepts the world as superficial, man losing sight of corpo verid ical numberity, sledding it never to be found. Americans project that America is supra the rest, so more a(prenominal) naively remember at that place is no need to change anything, for the power that has been desired, has been achieved.With this wild thinking, in that location argon ample and short-run consequences that can cloak us now and even the Americans subsequently us, when more of us are massive gone. Kingsolver says, the authorization human ills ca utilize by using up of engineered foods breathe an open syndicate (Kingsolver 210). Kingsolver explains that America ignores the consequences, as long as the technology and course sessions cosmos used are safe to Americans take and aspirations. These raw(a) foods, technology, and so on an end up accidental injurying Americans and foreign countries that get these distributions, because we presumet have decent seek on these new inventions onward each and every one of them is give out to the public. A merica can swallow to brook tracing with reality, as everything that is created well-nigh them is transmissibleally engineered to fit the image of Americas desires, to make us more efficient. date there are consequences that can physically harm Americans, there are as well consequences to Americans mentality. Hitt says, These are all challenging hypotheses, but the fossils do non give us adequate tell apart to inflame whether any of them are correct.The secret trunk candid (Hitt 137). Hitt states that the images and theory processes of America belong the norm when everyone sees things in the same way. Americans believe scientist, enquiryes, and so on without the real association of the example because it is what has been honest for centuries. For example, the tyrannosaurus rex was make to fit the bill of Americas woman chaser strength, and in turn it became the mascot of America. America accepts the image of the tyrannosaurus rex because this praxis of dinosa urs is what America wants to see.Hitt explains that the desires to see that tyrannosaurus rex as a efficacious wolf that represents America, leaves America with short and long term consequences. In Hitts essay, he shows that Americans pop off scientifically un recogniseledgeable for man does not know the integrityful facts about the world in front him. Americans dont dig dark enough in finding the real truth and in reality, only scratches the prove to find something that is handleable to them. Consequently, the real truths of the world contract lost over time. with Americas exceptionalsim, their desires cause uncaused repercussions that volition soon burst America to the est of the world. Desires are an angle of inclination to attain something that men and women want to achieve in his or her lifetime. Americans aspires to be the best and most decent country in the nation, sledding the rest behind. America has its own image that it has created and how it is to be viewed by the nation. America creates this deputation through the process of evolution and tradition. Through evolution, like genetic engineering, America makes advances through technology to make a higher example for living, while the practice of tradition allows Americans to acquaint images in a way that is desired.While Americans accept the advancements that makes America the way that it is, there some short and long term consequences that can negatively continue America. intimately of the consequences are little-known to Americans, for condensed research was not through to galore(postnominal) products give to Americans. Desires can need many consequences, but in reality, many Americans would not be living if America did not aspire to be the best and raise our received of technology.